The Philadelphia Folklore Project

The Philadelphia Folklore Project (PFP) is a 28 year old public interest folk life agency that works with   communities throughout the city. IFE designs provides marketing, branding and design services to PFP making their brand a visible force in the cultural arts community.
The Philadelphia Folklore Project’s Website

PFP’s new website increased it’s brand visibility on various digital platforms, a new search feature allows users to search for over 100 artists in the organization’s database. The goal of the site was to increase and integrate the visibility of the organizations programs, events and resources on mobile devices and social media sites. 

Visit Website
the New Philadelphia Folklore Brand

Using PFP's new leadership succession as an opportunity to strengthen and re-imagine the PFP Brand, our team applied a new core brand message, visual identity and style guide for various media.  This package includes a new logo, stationary package, bi-yearly program calendar and website.


IFE designs + Associates, LLC is a full service design firm based in Philadelphia, PA. Our firm provides multi-cultural marketing consultation, creative digital solutions and project management in strategic brand development. We are  experts in graphic design,  creating and managing  advertising campaigns and website development for a diverse range of corporate and not-for-profit clients.


5225 Greene Street 
Studio 3
Philadelphia, PA 19144
Monday to Thursday: 10am to 4pm
By appointment only


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